About Nelli’s by Indira Devi

Nelli’s by Indira Devi is a homegrown fashion brand dedicated to creating handcrafted ethnic and contemporary wear that blends traditional craftsmanship with modern design. What started as a passion for detailed handwork has grown into a trusted name for custom stitching, maggam work, and designer clothing for women and kids.

We believe clothing should tell a story — of culture, skill, and individuality — not just follow trends.

Our Story

Nelli’s was founded with a simple vision: to preserve traditional embroidery and tailoring techniques while making them relevant for today’s generation. From humble beginnings and small custom orders, the brand has grown through word-of-mouth trust, repeat customers, and consistent quality.

Every piece we create reflects hours of skilled craftsmanship, attention to detail, and a deep respect for Indian textile heritage.

We don’t mass-produce. We create with purpose.

What We Do

At Nelli’s by Indira Devi, we specialize in:

• Custom-stitched ethnic and contemporary outfits

• Handcrafted maggam work for blouses, dresses, and accessories

• Designer wear for women and kids

• Wholesale and retail orders

• Bulk embroidery and maggam work projects

Each design is carefully planned, handcrafted, and finished to meet our clients’ expectations — whether it’s a single custom outfit or a bulk order.

Why Choose Nelli’s

• Handcrafted quality – No shortcuts, no factory finishes

• Customization expertise – Designs made to suit your style, fit, and occasion

• Traditional craftsmanship – Authentic maggam and embroidery work

• Trusted by repeat customers – Our growth comes from referrals, not hype

We focus on long-term relationships, not one-time sales.